Line of Service

Internal Firm Services


Not Applicable


IFS – Brand & Communications

Management Level

Senior Manager

Job Description & Summary

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

We are looking for a creative technical professional who is passionate about delivering innovation in customer relationship management, marketing automation and personalization with cutting edge marketing technology. You will collaborate with teams across the organization to deliver the technology to take PwC Canada’s marketing and sales to the next level.

As part of our Marketing, Communications & Sales team, the Senior Manager, Marketing Technology leads, maintains and grows our marketing technology stack supporting retention and acquisition capabilities. This role requires a strong marketing technology background, project management skills and an understanding of digital marketing. A thorough understanding of product and change management, systems administration, and user experience best practices and a recognition of opportunities for improvement for marketing technology will be essential for success.


To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

The Senior Manager will be responsible for maintaining the business architecture of marketing technology solutions and managing the roadmap to provide PwC staff with the best possible user experience. The Senior Manager leverages relationships with PwC Global to understand the platforms available, and advise on the Canadian perspective. Responsibilities include:

Program & Project Management

  • Lead technology recommendations and implementations based on Canadian firm priorities ensuring that it meets requirements of the Global technology environments
  • Work with internal IT, Risk & independence and Global Teams to flush out an implementation strategy that aligns to global and local requirements, and meets the business and user needs. 
  • Manage cross functional teams of SMEs towards major project timelines
  • Manages vendors in implementation and as ongoing service providers once implemented
  • Collaborate across functions within the business and influence different stakeholders both within Canada and globally
  • Leadership

  • Accountable for overall leadership and operational excellence of an eight-person team including quality, efficiency and effectiveness of work, and internal group processes and performance
  • Coaching and oversight of team members, including guidance for career and skills development
  • Provide strategic leadership to the business by translating technology into platform recommendations
  • Change and Adoption Strategy 

  • Responsible for change and adoption strategy across all solutions, leveraging analytics data to determine effectiveness of usage and opportunities for improvement
  • Acts as marketing technology stack subject matter expert and support training of the Marketing, Communications and Sales teams on new technologies to drive adoption
  • Represent the end user for each product and what the benefits are
  • Consider overall user experience, business goals and objectives
  • Marketing Technology Roadmap 

  • Pulls from global, peers, business, user requirements and user experience to inform platform roadmap
  • Plans resourcing to appropriately staff both operational activities for platforms and upcoming projects
  • Defines usability, change management, stakeholder engagement for all platforms
  • Takes a broad view of the business, industry, and consumer environment to anticipate changes, process re-engineering and technical innovations
  • Ability to bring cross-functional groups together, set objectives and achieve goals
  • Please note: This is a one year fixed term contract.


  • An interest in upskilling for a digital world and technology trends, an openness to learning new tools and adapting how you work
  • A minimum of 8 years experience in digital marketing technology (CRM / Acquisition)  with a t least 5+ years’ experience in leading / managing teams
  • Relevant undergraduate degree in an area such as information technology, marketing, sales, information management & architecture, marketing technology, sales technology or digital marketing
  • Strong knowledge of marketing technology ecosystems and platforms
  • Experience working with a wide range of technology solutions including the Salesforce suite (Sales, Marketing, Community Clouds, Einstein) and Alteryx
  • Proven working experience in leading Salesforce Sales Cloud and Salesforce Marketing Cloud 
  • In-depth understanding of the typical use cases of Digital Marketing Platform implementations 
  • Works with industry associations to keep up with trends and best practices
  • Excellent communications skills with the ability to distil complex technological concepts and articulate clear communication to various stakeholders across the organization
  • Role requires frequent communication with the business to understand their requirements, with SMEs (including peers’ teams) to vet possible recommendations, and work through implementation. This communication is mostly collaborative, but sometimes involves influencing to make key decisions to move a project forward
  • Excellent communication and negotiation skills. Regular communication with key impacted stakeholders for approvals, from a budget, process, resource perspective. These communications require a lot of influencing and negotiation skills.
  • A strong understanding of client needs and client service. Manages vendors that are involved in project implementation on a regular basis throughout projects
  • Strong project management skills, excellent organizational skills, high level of attention to detail
  • Ability to multitask, manage competing priorities and conflicting agendas
  • Why you’ll love working for PwC

    We want you to love every (if not, almost every) minute of your career, having said this, we get it. Each life stage we go through comes with a new set of priorities and demands. This is why we support you through a range of financial and non-financial rewards and benefits, so regardless of your situation, there’s something for everyone.

    Leading benefits for our permanent staff include:

  • A competitive compensation package
  • Sponsored investments, pensions and saving plans with matching firm contributions
  • Flexible working
  • PwC FlexBenefits, for personalised medical & dental coverage, including enhanced mental health benefit 
  • Every day recognition and real time appreciation through our rewards and recognition program 
  • Dress for your day with our flexible dress environment
  • Health, wellness and fitness perks
  • Family-friendly benefits, including maternity and parental leave policies and support networks to help you prepare for your successful return to work
  • Adoption/surrogacy benefits
  • Back-up child and elder care support
  • Career defining project work and international experience
  • Development opportunities including learning on the job, formal learning, learning from others and access to “Vantage” our digital learning system
  • Award winning programs including “Women in Leadership” and “Enhanced Pursuit Program”
  • A coach to help develop skills, diversify experiences and achieve career aspirations
  • Education
    (if blank, degree and/or field of study not specified)
    Degrees/Field of Study required:

    Degrees/Field of Study preferred:

    (if blank, certifications not specified)

    Desired Languages
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    Travel Requirements

    Up to 20%

    Available for Work Visa Sponsorship?


    Government Clearance Required?


    Job Posting End Date

    PwC is committed to building a diverse workforce representative of the communities we serve. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.